Keep your money in your community with style

Insights from Sara Jane Abbott, See Jane Sparkle (Evanston)

When Sara Jane Abbott opened the doors to See Jane Sparkle five years ago, she could not have guessed how much having her own boutique would change the way she spends her money.

Nowadays we hear more and more encouragement to "shop local." But why is it really so crucial to walk to the corner shop instead of making that oh so convenient one-click purchase on Amazon? 

For starters, research has shown that local small-businesses are much more likely than large companies to put their money into other local businesses, service providers, and farms. When you buy from them, you're sending your money into a positive spiral of community support. 

If that's not good enough, small businesses donate about 250% more to non-profits and have a lower environmental impact than big corporations. There are countless reasons to do your shopping at local small businesses like See Jane Sparkle.

“I’m a woman, and I know how hard it is to be a woman in business, so I will first go to all of my women circles … and someone’s going to have an answer for me, a product I can buy, or some service that I need.”

Sara Jane is a shining example of local supporting local -- and women supporting women. She goes out of her way to tap into her networks until she finds what she needs from someone she feels good giving her money to. She's motivated to take this extra effort because of her own experience as a business owner: “When someone comes in and spends $20, some goes to rent, but then I’m buying groceries and I have to start thinking, there’s someone else that same way. I’m supporting someone else’s family by buying something locally.”

It's time to join the powerful force of women who put their money where their mouth is, and have a little fun along the way. Stop by See Jane Sparkle and check out the designer apparel, handbags, and shoes from every decade since the 1930’s (including today). Find your sparkle at a jewelry class or private party, and get tips from Sara Jane herself on how to incorporate vintage pieces into your daily wardrobe. “You can mix the modern and vintage together and have your runway of life, like, hey let’s have some fun, let’s not just look like everybody else.”

📍1312 Chicago Ave Evanston, IL

Isabel BenatarComment